CLIO HALL OF FAME
Once again, we had the pleasure of teaming up with the crew at Leo Burnett. This time, we helped them celebrate their accomplishments and many years in the industry by putting together their congratulatory ad for the Clio Hall of Fame.
Searching high and low for the perfect pencil sharpener was like taking a trip down memory lane to grammar school! We examined over a dozen sharpeners until finding the perfect one to represent the consistent hard work of Leo Burnett employees for almost 80 years.
After getting the right shot of the sharpener, our artists had to create the impossible – a realistic-looking GIANT pile of pencil shavings. They built a simple model of the pile and then randomly arranged 30 different shapes and textures of pencil shavings on the model for a very organic feel. To top it off, the artists used lighting that gave a studio look to the image, enticing the viewer’s focus to the pile.
