COORS CGI PRODUCT
We created these 100% photo real cans and bottle from the ground up. DraftFCB wanted to create extremely realistic beautifully lit CGI product shots of the new Coors packaging. The mist, water droplets, and ice are rendered in separate layers so we can adjust the amount and placement of each element. Creating the product in CGI allowed us to make multiple rounds of changes while Coors was revising the new look of their packaging.
