“JIM” – THE SMART DECANTER
We collaborated with our friends at October to deliver this tongue-in-cheek spot promoting the Jim Beam Smart Decanter. This gadget is designed not just to store your liquor, but pour a shot on demand. 7th generation Master Distiller Fred Noe lent his voice to this smart decanter dispensing humorous bits of advice along with a stiff drink. Much thanks to our friends at Olson for giving us the opportunity to be part of this project.