MAYTAG TRUCK
The Maytag Monster Truck was still in the design phase so Publicis came to us create a true-to-life image of the truck. This image started with location photography of the wheels and undercarriage of the monster truck and client stock photography of the Maytag repairman. We modeled the CGI body and accent components for the truck. It was important to create a lighting that followed the photograph while also showing off the unique look of the truck. Lastly, we composited all of the pieces together to create the full image of the truck and driver.
