NIKE COLD WEATHER CAMPAIGN
Nike needed striking images for their new Cold Weather campaign, the problem was the weather did not cooperate for the photo shoot. 16 bit pileup was tasked with transforming the clear sky into a dark and ominous storm, a snowy morning and a dark winter night. The rain machine used on set helped create the water on the pavement, but 16 bit pileup’s digital artist added the pouring rain coming from the sky. Then snow and winter lighting were added to the winter images. The night images were reworked to have dramatic contrast. Lastly color was then tweaked to add to the overall feel of the image.
