OAKLEY SUNGLASSES
We appreciate the opportunity to art direct projects and flex our creative muscles whenever we can. That said, we found a product we all supported like Oakley and created an appealing way of visualizing it as a sample. During some consumer brainstorming, we considered who would use Oakley products and their unique lifestyle.
Our next step was to find an engaging environment that also felt natural to the product. Picture a Southern California street on a hot summer day, a pair of Oakley sunglasses resting on a skateboard while the lens transition from blue to orange to magenta.
We used 100% CGI to create the image in order to give us the flexibility and control we wanted. Using an HDR lighting rig also allowed us to easily change the colors of the frames and lenses without relighting the entire scene. We didn’t remember ever seeing sunglasses presented this way, so we felt like our mission was accomplished.