DODGE RAM TRUCK
The combination of CGI and photography is tailor-made for the car and truck industry. For this targeted sample for RAM Trucks, we shot the back plate of the barn and surrounding land in photography and created the truck entirely in CGI. While on location, we also shot a spherical HDR to use as lighting for the CGI truck that our artists were refining back at the studio. The HDR allows our artists to get extremely accurate lighting and reflections on the CGI truck. We then composited the photography and CGI together to achieve an artistic editorial style similar to RAM Truck’s advertising.
