SPIRIVA WORLD
Spiriva is a very popular medication for COPD. The concept was to convey the activities that COPD patients could now do when using the product. There were 21 unique layouts in the campaign. 16 Bit Pileup first created the Spiriva inhaler in CGI. The client, DraftFCB, provided layouts and input as to what activities they wanted to show. Photographer Troy Plota, with the guidance of 16 Bit Pileup partner, Jeff Legare, shot all the people and some of the background materials. Most of the background elements were created later using combinations of CGI, original photography by Alter and stock photography. Our digital department then composited all of our CGI images and photography together into 21 scenes that show a multitude of activities in a multitude of environments.
