UNDER ARMOUR SPEEDFORM

UNDER ARMOUR SPEEDFORM

Under Armour needed to create the hero image for their new Speedform campaign. They looked to us to convey a sense of speed and power to represent their new line of shoes within a simple environment. The F-22 fighter jet was chosen to be morphed with the shoe to show off the concept. Our artists modeled the jet and used a 3D file of the new shoe provided by Under Armour to create the mash up of jet and shoe. We created physically accurate materials and textures based on a prototype. Our compositors put the final touches of speed and power on the piece to deliver to Under Armour.