JIM BEAM NASCAR
The NASCAR season was about to begin, and the team Jim Beam sponsors changed the make of their car, a big promotion was ready and there was no car ready to photograph. 16 Bit Pileup was called in by Y&R’s promotion division for help. We received CAD’s for a Toyota Camry and artwork for the new car. Two weeks later their hero car shot was ready to integrate into their promotional materials.
